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5 Head-Turning Color & Print Trends for Swimwear

When it comes to swimsuits, bold colors and eye-catching prints have a way of upstaging basic black or red every time. This season’s swimwear is all about making a statement through saturated hues, mixed patterns and unexpected color combinations. From the beach to the pool deck, these are the stylish shades and swimsuit prints to covet.

  1. Electric Brights Look no further than the runways for proof that neon accents are in for summer. From searing fuchsia pinks to citrusy lemon yellows and electric aqua blues, super-saturated colors are having a major moment. Sport these vibrant hues in the form of swimsuit cutouts, piping trim details or allover colorblocking. If head-to-toe bright feels too blinding, start with a neon embellished bikini top or one-piece with pops of radiant color.
  2. Tropical Cabana Let’s be real, palm prints and tropical patterns never really go out of style for swimwear. But this season, designers are delivering lush, saturated takes on cabana imagery, inspired by balmy locales and exotic resorts. Look for swimsuits rendered in a “Polynesian Desert” palette of sunset colors – think cantaloupes, bright turquoises, sunshine yellows and acidic greens. From painterly banana leaves to modernized graphic hibiscus prints, these tropical motifs are haute beach.
  3. High Contrast A study in opposites has major poolside appeal right now. We’re coveting visually arresting black and white swimwear done in high contrast, graphic patterns and sketchy detailing. Think: outlined embroidery, abstract zebra stripes and color-blocked checks. Clean and modern but still craving a little edge? Look for swimsuits with baroque swirl embellishments or highlights of neon brights against the monochrome backdrop.
  4. Mixed Multiples Why commit to just one print when you can mix several together? Fashion’s “more is more” approach means swimsuits combining multiple contrasting or patchworked patterns are totally on-trend. Think bikini tops with multicolored tribal motifs paired with dotted or geo print bottoms. Or one-pieces clashing femme florals with sporty chevron stripes. The bolder the print blending, the bigger the style payoff.
  5. Retro Redux The most covetable suits are offering up a cool vintage twist. Reworked retro hues like mustards, ochres, olives and rusts have an earthy, 1970s vibe, while clover green and bubblegum pinks channel a groovy Tropic of Cancer aesthetic. Pair these throwback colors with quirky patterns like repeating shapes, funky abstracts or exaggerated posies for a true blast from the past. Finished with chic high-waisted bottoms or underwire bustiers, this retro swimwear goes full-tilt sophistication.

From sizzling neon motifs to haute retro patterns, these are the covetable color and print trends to make waves in your swimwear repertoire. So bid adieu to solids this season – on-trend swimsuits covered in expressive hues, lush tropicals or graphic monochromes are guaranteed to turn heads.

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